The world of real estate is cut throat and if you are a broker, then you already know the type of competition present in this field. The beauty of real estate is that anyone can become an agent, provided that the person has good people’s skill, convincing sales pitch, and of course good houses and shops to sell. However, first you need to market your real estate firms, so that people are convinced that you are the right person who can help find them their dream apartment or bungalow. Here we will discuss how you can use innovative marketing techniques to get more clients and bring in more business.
Advertising Ideas for Real Estate
A real estate firm whether an established one or a recently opened one can benefit from marketing ideas and in this field advertising is absolutely essential. The best idea is to advertise in the yellow pages. Contrary to what you might think, most people who are searching for homes and office spaces always look up the yellow pages. Make sure that you get a big ad in the yellow pages and that it is strategically placed. The ad should be professionally worded with a clear front and there should not be any spelling or grammatical mistakes in it. Take some time out to make the advertisement sound unique and list out your strengths and focus. This kind of advertisement gives you visibility, which is always good for business. Another way is to place advertisements in the classifieds section of your local newspapers, that have a good circulation. Do not stop at the classifieds section only, there are some newspapers that have a special four or six page features section that solely focuses on real estate, buildings, and interior decoration. Placing ads in this section will ensure that you are reaching the people who read these sections and are interested in real estate. Another good idea is to invite the reporter of this section to write a special segment about your firm and the kind of work it focuses upon.
One of the best real estate advertising ideas is to advertise in interior decoration and home improvement magazines and periodicals. You can also advertise in your local cable network, which has very suitable advertisement rates. Use your former clients’ testimonials in these ads, as they have more credibility then you praising your own work. Always attend property fairs that are organized yearly in your city. These fairs are the best way to advertise your business, meet potential customers, and also to size up the competitors. Book a small stall in such fairs and have a lot of well made professional brochures and business cards available. Distribute business cards and brochures to visiting people, because these people are your potential customers. For best results, make some CDs that have a slide show about the type of business you do, your past clients and properties that you have in your hands. Give this to potential clients and they are sure to be impressed.
If you are looking for unique ways to advertise, then they are to gift an interior decoration present for your former clients, gifting potential customers a bottle of wine with your business card and throw a great fundraising charity event. Selling anything, especially selling homes requires a lot of hard work and a really good sales pitch. Good advertising ideas can help you to achieve that and make you one of the best real estate agents in town.